Interactive Strength Expands CLMBR to Military, Education Markets with WOODWAY Deal
Interactive Strength Inc. (TRNR) announced its participation in the Athletic Business Show from November 19-22 in New Orleans, focusing on expanding CLMBR’s presence in Military and College/High School markets. The company has already installed CLMBRs in various military facilities from Texas to Alaska this year. CEO Trent Ward highlighted that these segments represent major buyers in the fitness equipment industry, with budgets typically resistant to macroeconomic changes. The company’s partnership with WOODWAY facilitates faster scaling in these markets, where CLMBR aims to build a business comparable to its fitness club operations with Crunch Fitness and Gold’s Gym.
Interactive Strength Inc. (TRNR) ha annunciato la sua partecipazione all’Athletic Business Show dal 19 al 22 novembre a New Orleans, concentrandosi sull’espansione della presenza di CLMBR nei mercati militari e delle scuole superiori. Quest’anno, l’azienda ha già installato CLMBR in varie strutture militari da Texas ad Alaska. Il CEO Trent Ward ha sottolineato che questi settori rappresentano importanti acquirenti nell’industria delle attrezzature per il fitness, con budget generalmente resistenti ai cambiamenti macroeconomici. La partnership dell’azienda con WOODWAY facilita una scalabilità più rapida in questi mercati, dove CLMBR mira a costruire un business comparabile alle sue operazioni nei club fitness con Crunch Fitness e Gold’s Gym.
Interactive Strength Inc. (TRNR) anunció su participación en el Athletic Business Show del 19 al 22 de noviembre en Nueva Orleans, enfocándose en expandir la presencia de CLMBR en los mercados militar y de escuelas secundarias. La compañía ya ha instalado CLMBR en varias instalaciones militares desde Texas hasta Alaska este año. El CEO Trent Ward destacó que estos segmentos representan importantes compradores en la industria del equipo de fitness, con presupuestos generalmente resistentes a cambios macroeconómicos. La asociación de la compañía con WOODWAY facilita una expansión más rápida en estos mercados, donde CLMBR busca construir un negocio comparable a sus operaciones en clubes de fitness como Crunch Fitness y Gold’s Gym.
Interactive Strength Inc. (TRNR)는 11월 19일부터 22일까지 뉴올리언스에서 열리는 Athletic Business Show에 참여한다고 발표하며, CLMBR의 군대 및 고등학교 시장에서의 입지를 확장하는 데 집중하고 있습니다. 회사는 올해 텍사스에서 알래스카까지 여러 군 시설에 CLMBR을 설치했습니다. CEO인 Trent Ward는 이러한 세그먼트가 피트니스 장비 산업에서 주요 구매자를 대표하며, 예산이 일반적으로 거시경제 변화에 저항력이 있다고 강조했습니다. WOODWAY와의 파트너십은 이러한 시장에서의 빠른 확장을 촉진하며, CLMBR는 Crunch Fitness 및 Gold’s Gym과 같은 피트니스 클럽 운영과 유사한 비즈니스를 구축하는 것을 목표로 하고 있습니다.
Interactive Strength Inc. (TRNR) a annoncé sa participation au Athletic Business Show du 19 au 22 novembre à La Nouvelle-Orléans, en mettant l’accent sur l’expansion de la présence de CLMBR sur les marchés militaires et des collèges/lycées. L’entreprise a déjà installé des CLMBR dans diverses installations militaires, du Texas à l’Alaska, cette année. Le PDG Trent Ward a souligné que ces segments représentent des acheteurs majeurs dans l’industrie des équipements de fitness, avec des budgets généralement résistants aux changements macroéconomiques. Le partenariat de l’entreprise avec WOODWAY facilite une montée en échelle plus rapide sur ces marchés, où CLMBR vise à construire une entreprise comparable à ses opérations de clubs de fitness avec Crunch Fitness et Gold’s Gym.
Interactive Strength Inc. (TRNR) gab seine Teilnahme an der Athletic Business Show vom 19. bis 22. November in New Orleans bekannt und konzentriert sich darauf, die Präsenz von CLMBR in den Militär- und College-/Hochschul-Märkten auszubauen. Das Unternehmen hat in diesem Jahr bereits CLMBRs in verschiedenen militärischen Einrichtungen von Texas bis Alaska installiert. CEO Trent Ward hob hervor, dass diese Segmente wichtige Käufer in der Fitnessgerätebranche darstellen, deren Budgets in der Regel widerstandsfähig gegenüber makroökonomischen Veränderungen sind. Die Partnerschaft des Unternehmens mit WOODWAY erleichtert ein schnelleres Wachstum in diesen Märkten, in denen CLMBR ein Geschäft aufbauen möchte, das mit seinen Fitnessstudio-Betrieben bei Crunch Fitness und Gold’s Gym vergleichbar ist.
Positive
- Expansion into stable market segments (Military and College) with budgets resistant to economic fluctuations
- Established distribution partnership with WOODWAY for faster market penetration
- Multiple successful CLMBR installations in military facilities across different locations
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The Atheltic Business Show features Military and College/High School buyers, which represent some of the biggest customer segments in the fitness equipment industry
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CLMBR has made strong inroads into Military and College/High School, with numerous installations and pilots so far this year
AUSTIN, TX / ACCESSWIRE / November 18, 2024 / Interactive Strength Inc. (NASDDAQ:TRNR) (“TRNR” or “the Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that the Company will be exhibiting CLMBR to focus on Military and College/High School accounts at the Athletic Business Show on November 19-22 in New Orleans, Louisiana.
Trent Ward, Co-Founder and CEO of TRNR, said: “The Athletic Business Show is the key annual event for buyers from Military and College/High school customers. These segments are some of the biggest in the fitness equipment industry and their budgets are often insulated from changes in macroeconomic conditions, which makes them consistently big buyers of equipment and a high priority for CLMBR. Our distribution partner, WOODWAY, has been selling to these accounts for decades, which helps us scale CLMBR much more quickly.”
“This year, we have installed CLMBRs in numerous military environments from Texas to Alaska, and we believe that we will be able to build a large business across the armed services that rivals the fitness club business we have with customers like Crunch Fitness and Gold’s Gym. The versatility and efficiency of workouts on a CLMBR are attractive attributes for Military customers. In addition to the Military being one of the largest consumers of fitness equipment due to their size and usage patterns, it is an honor for us to help support the readiness of our service men and women and their families at Military bases around the world.”
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About Athletic Business Show:
2,000+ athletics, fitness, recreation and military decision-makers from around the world come to AB Show every year to learn new solutions from industry leaders, find new products and services and build community. AB Show brings the solutions to your unique challenges with 100+ educational sessions that cover topics ranging from leadership and people management to facility programming and design. Our show floor has everything you need to manage and equip your programs and facilities from the latest industry advancements to the basic essentials needed for day-to-day operations. From the golf course to the dance floor, our special events are designed to build community and facilitate relationships amongst our attendees.
About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol: TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR’s design is compact and easy to move – making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Forward Looking Statements:
This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding potential growth or demand for CLMBR in the military and college/high school segments, and for the rate of growth or scaling, or the size and consistency of their budgets or buying of fitness equipment. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
SOURCE: Interactive Strength Inc.
View the original press release on accesswire.com
FAQ
What is Interactive Strength (TRNR) showcasing at the Athletic Business Show 2024?
Interactive Strength (TRNR) is showcasing CLMBR at the Athletic Business Show from November 19-22, targeting Military and College/High School accounts.
Where has TRNR installed CLMBR equipment in military facilities?
TRNR has installed CLMBR equipment in military facilities from Texas to Alaska throughout the year.
Who is TRNR’s distribution partner for Military and College markets?
WOODWAY is TRNR’s distribution partner, helping the company scale CLMBR in Military and College markets.
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